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1. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
By Rex Briggs, Greg Stuart

2. Satisfaction: How Every Great Company Listens to the Voice of the Customer
By Chris Denove, James Power IV

3. Make Money, Not Excuses: Wake up, take charge, and overcome your financial fears forever.

By Jean Chatzky

4. Seven Secrets of Great Entrepreneurial Masters: The GEM Power Formula For Lifelong Success
By Allen E. Fishman

5. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
By W. Chan Kim, Renee Mauborgne